About us

Josie and Riley Halfhide founded Vivian's Purpose after walking through their own journey with infertility and pregnancy loss. What began as a deeply lived experience has grown into a mission to support others on a similar path.

A Personal Note:

"This foundation comes from my own experience with infertility, pregnancy loss, and everything that comes with trying to build a family when the path is not straightforward. 

I know what it feels like to hope deeply, to face disappointment, and to carry emotions that are often difficult to put into words. I also know how isolating this journey can feel, especially when it seems like life continues normally for everyone around you.

Vivian's Purpose was created out of a desire to change that - to make sure no one feels like they have to go through this experience alone or without understanding. My hope is that this space brings comfort, connection, and a reminder that your story matters, even in the hardest moments."

- Josie


What We Believe

  • Every fertility journey is unique and deserves respect
  • Grief is real, even when others cannot see it
  • Hope can exist alongside heartbreak
  • No one should feel alone in this experience
  • Support should be accessible, compassionate, and understanding